Unlock Seamless Growth with
White Label Google Ads for Agencies
- We Stay Completely Hidden
- Flat Per-Account Pricing
- No Long-Term Contracts
Our Certified White Label Google Ads team will delight your clients.
Skill gaps can lead to poor account performance and bad client experiences. All of our account managers hold Google Ads certifications and we’re a Google Partner company. Don’t just trust anyone to run your clients Google Ads accounts, trust the true experts at Ghostful.
- Certified Google Ads Pros
- Optimal Account Performance
- Happy Clients
The perfect white label Google Ads solution for all agency models
Complete MCC Takeover
We'll handle your entire Google Ads MCC at a fraction of a cost of hiring in-house.
Local Search
Perfect experience and SOPs for managing local service types of accounts.
Complex Paid Search
Our Google Ads experts are expectional managers of large and complex accounts.
Youtube Ads
Send us your clients YouTube Ads video assets and we'll manage the rest.
Google Shopping
Invite our unbranded email to your client's Merchant Center and we take it from there.
Any Industry
No matter your niche, we can help your clients achieve Google Ads success.
How Our White Label Google Ads Service Works
Submit Account
Simply fill out the onboarding form and your dedicated White Label Google Ads expert will get to work.
We Get Results
All you have to do is sit back, relax and communicate with your clients. We take care of the rest.
You Profit
White Label Google Ads services are priced so you can scale more profitably than hiring in-house.
What We Do
- Set up, monitor & optimize Google Ads
- Build a high converting landing page
- Communicate directly with you
- Report on performance monthly
What You Do
- Sell
- Communicate with your client
- Profit however much you like
- Spend more time with friends & family
What Actually Happens After You Sign Up
Here's exactly what the onboarding process looks like — from day one to fully optimised campaigns running under your brand.
Onboarding form & account access
You fill out our onboarding form with your client's business details, goals, budget, and any existing campaign history. You then invite our unbranded email address to your client's Google Ads MCC — we never contact your client directly. You retain full ownership of the account at all times.
Campaign audit, research & strategy
Your dedicated account manager audits the existing account (or starts fresh if new), conducts keyword research, reviews competitor activity, and builds a tailored campaign strategy. For new accounts, this includes keyword grouping, match type selection, negative keyword lists, and ad copy drafts — all reviewed and ready to launch.
Campaign build & landing page setup
We build out the full campaign in Google Ads — search, shopping, display, or YouTube depending on your client's goals. We also build or optimise the landing page to maximise post-click conversions, and set up conversion tracking, call tracking, and any required Google Tag Manager configuration.
Daily optimisation & early data gathering
In the first month, your account manager reviews campaign performance daily — adjusting bids, pausing underperforming keywords, testing ad copy variations, and refining targeting. This intensive early-stage management is where most of the performance gains happen as the algorithm learns and we dial in the campaign structure.
Weekly optimisation & monthly reporting
Once campaigns are stabilised and producing consistent results, optimisation moves to a weekly cadence. Each month you receive a white-labeled performance report you can send directly to your client — covering impressions, clicks, conversions, cost per conversion, and ROAS. You communicate directly with your account manager via Slack or WhatsApp whenever you need an update.
Your clients never know we exist
We use generic unbranded emails throughout. Our name never appears in Google's change history, reports, or any client-facing communication.
No long-term contracts
Every partnership is month-to-month. You can scale up, scale down, or cancel with 30 days notice — no penalties, no lock-in.
Dedicated to your accounts
You work with the same account manager throughout. No hand-offs, no offshore outsourcing — the same certified expert on your accounts from day one.
What's included in our White Label Google Ads fulfillment service?
Dedicated Account Manager
Get expert management from a Certified Google Ads account manager.
Great Communication
Lightning fast Slack & WhatsApp communication directly with you.
Landing Pages
Maximize post-click conversion rates with our high converting landing pages.
Call Tracking
Wow your clients with advanced conversion and call tracking.
Click Fraud Protection
Rest peacefully knowing all Google Ads accounts are protected from bots and competitors.
Monthly Reporting
We send performance reports for each account every month that you can send to your clients.
Why choose Ghostful as your white label google ads partner?
Skilled Ad Fulfillment
Skills matter in Google Ads. Get amazing fulfillment by certified experts.
Dialled White Label Process
We have been doing this 2017. Our process allows for seamless growth.
Proven Marketing Systems
Complete plug-and-play marketing systems are proven to work.
Respect for Your Brand
We respect the integrity of your brand and the white label process.
Growth Under Your Brand
Grow completely under your brand by leveraging our team.
We Scale with You
As your company grows, we grow along side you to support your needs.
Superior Service & Results
We take pride in our customer service and ability to obtain optimal results.
Dedicated Support
You get direct and unlimited access to us via Slack or Whatsapp.
Reduce Stress
Relax knowing we treat your company and your clients as if they were our own.
Trusted by Agencies Across the US, Canada & Australia
We've been the invisible engine behind agency Google Ads growth since 2017. Here's what that looks like in numbers.
"They have been helping run ads for several of my clients and are very responsive and professional. Highly recommend!"
"The white label process is seamless. Our clients have no idea Ghostful exists — they just see great results and professional reports that come from us. It's added a serious revenue stream to our agency."
"We tried hiring in-house first. The cost, the training time, the turnover risk — it was too much. Ghostful gave us an expert team at a fraction of the cost and our client results improved immediately."
White Label Google Ads vs. Hiring In-House
Running Google Ads for your clients doesn't require building a team from scratch. Here's how the two options really compare.
| Ghostful White Label Recommended | Hiring In-House | |
|---|---|---|
| Monthly cost | Flat rate per account — predictable | $60,000–$90,000/yr salary + benefits |
| Time to get started | Same week — fill out onboarding form | 4–12 weeks to hire, onboard, and train |
| Expertise level | Certified team with 3+ years per manager | Varies — one generalist, hard to verify |
| Scales with your agency | Add accounts instantly, no hiring needed | Hire another employee for every growth stage |
| Turnover risk | Zero — your accounts are always covered | High — losing one person disrupts all clients |
| White label / invisible | 100% — your brand only, always | N/A — employee works under your brand anyway |
| Contract commitment | Month-to-month, cancel anytime | Employment contract, severance obligations |
| Reporting included | Yes — white-labeled monthly reports | You build and manage reporting processes |
Ready to stop overpaying for in-house Google Ads talent?
Get a Free ProposalWhite Label Google Ads for Every Agency Type
Whether you run a generalist agency or a niche-specific practice, our white label Google Ads fulfillment is built to plug into your model seamlessly.
Google Ads for Local Clients
Your clients are plumbers, roofers, lawyers, dentists, and contractors. They need calls — not clicks. Our team specialises in local service Google Ads with proven SOPs for call tracking, local targeting, and converting high-intent traffic into booked jobs.
- Local search and Local Services Ads management
- Call tracking and conversion setup included
- Experience across 50+ local service verticals
- Click fraud protection on every account
Shopping, Search & ROAS-Focused Campaigns
E-commerce clients demand measurable return on ad spend. Our team manages Google Shopping, Performance Max, and search campaigns with a focus on profitable ROAS. We speak Shopify, WooCommerce, and feed optimization fluently.
- Google Shopping and Performance Max campaigns
- Merchant Center feed management and optimization
- ROAS-focused bidding strategies
- Remarketing and dynamic product ads
Cost-Per-Lead Campaigns That Actually Convert
Lead gen clients live and die by cost per lead. Our team builds tightly-structured search campaigns with high-converting landing pages, precise negative keyword management, and conversion tracking that gives your clients the data they need to trust the investment.
- Landing page builds included with every account
- Conversion tracking and form fill attribution
- Tight keyword structure to control CPL
- Regular optimization to hit lead volume targets
Outsource Your Entire Paid Search Department
Managing 20, 50, or 100+ client accounts? We offer complete MCC takeovers for agencies that want to scale paid search without building an in-house PPC team. We operate as your invisible department — handling complex accounts, large budgets, and multi-channel strategy.
- Full MCC management at wholesale rates
- Handles complex multi-location and enterprise accounts
- YouTube Ads and Google Display included
- Dedicated Slack channel for your team
Not sure which model fits your agency? We'll help you figure it out.
Talk to Our Team
Agency growth doesn't have to be hard or costly
- No more expensive and time-consuming hiring
- Reduce stressors of running an agency
- Get better results and retain clients longer
- Scale up faster and more efficiently
Frequently Asked Questions
Ghostful uses flat-rate pricing based on the size of each client account — you pay a fixed monthly fee per account rather than a percentage of ad spend. This means your costs are predictable and your agency profit margin stays consistent as your clients scale their budgets. Pricing varies by account size tier, and you set your own markup on top to determine what you charge your clients. To see exact pricing tiers, fill out our short pricing form and we'll send you our full wholesale rate card.
White label Google Ads reselling means your agency sells Google Ads management under your own brand while Ghostful handles all the fulfillment behind the scenes. You communicate with your clients, set your own pricing, and take full credit for the results. Ghostful operates entirely in the background — we use unbranded emails, never contact your clients directly, and our name never appears anywhere in the process. Your clients simply see a seamless extension of your agency.
For most agencies, white label Google Ads fulfillment is significantly more cost-effective than hiring in-house. A full-time Google Ads specialist costs $60,000–$90,000 per year in salary alone, plus benefits, training, and management overhead. Ghostful's flat per-account pricing scales with your client load — you only pay for what you use. You also get a team of certified specialists rather than one generalist, with no risk of turnover disrupting your clients' campaigns.
Yes. Your clients will not know we exist. We work directly with you and/or members of your team. You or your team pass any along info to your clients as needed. Our White Label Google Ads solutions allows you to focus on your core competencies while a PPC expert works hard on your clients PPC accounts. We use generic non-branded email addresses during the management process so even savvy clients can not identify us in Google’s change history.
No. All of our white label google ads experts are in-house employees and have 3+ years of experience running Google Ads accounts. No freelancers, no unskilled work.
We are a small team of white label google ads experts who run all clients accounts in-house. Our head office is on Vancouver Island in Canada. You can rest peacefully knowing that only a dedicated, highly skilled Google Ads manager will be managing your customers accounts and working hard to serve you as an extension of your team.
You can place all your clients Google Ads accounts into one Google MCC account. You can either create a new one, or give us access to your existing MCC. You maintain complete ownership and you are the entity giving us access to the account, your clients will never know you are using white label google ads services.
We continuously monitor and optimize your client’s Google Ads accounts. This is a daily process at the start of an account and tappers to once per week optimizations as we get the campaign producing well and stabilized. We use metrics such as keyword, demographic and historic performance data to optimize targeting and bidding strategies on your Google Ads accounts.
Yes, we require at least 2 white label Google Ads accounts per agency partner we take on.
We do not have any long-term contracts. We work on a month-to-month basis to earn your business every month. You may cancel any time, although we typically require 30 days notice for our white label google ads service.
Every account receives a monthly performance report that is fully white-labeled — it comes from you, not from Ghostful. Reports cover key metrics including impressions, clicks, conversions, cost per conversion, and return on ad spend. You can forward these directly to your clients as your own work product. We also provide transparent communication throughout the month via Slack or WhatsApp so you're never left guessing about account performance.
